RDC Market Planning Handbook

With the current media hype surrounding remote deposit capture (RDC) technologies, it might be easy to assume that an RDC program will sell itself, without requiring much, if any, marketing or sales support. However, like all new technology products, RDC requires a proactive marketing and sales strategy for optimal success. Adopting a “build it, and they will come” approach may lead to some initial results, but it will be difficult to meet long term adoption and transaction goals without dedicated sales support and an integrated marketing program.